Slowly but surely.
That’s the rate at which one of the last holdouts in the direct-to-consumer space — fragrance — is growing. A handful of entrants in the still nascent sector online — Phlur, Hawthorne for Men, Skylar and Pinrose among them — are in the midst of expanding distribution channels, bolstering [...]
L’Oréal has made its first technology acquisition.
The beauty giant has acquired augmented reality and artificial intelligence business ModiFace as it launches into the next phase of its digital program. Phase one, according to chief digital officer Lubomira Rochet, was digitizing things like marketing and communications. Phase two is more about “creating [...]
Shirley Chen has what she believes is marketers’ competitive ammunition to compete against e-commerce giants like Amazon. She founded Narrativ, an artificial intelligence-powered tech company in 2015 to make it easier for consumers to find what they want at the best price online. “Our humble mission here at Narrativ is to [...]
PARIS — L’Oréal delves deeper into tech with the acquisition of ModiFace, the Canadian provider of augmented reality and artificial intelligence technology for the beauty industry.
Financial terms of the deal, announced on Friday, were not disclosed.
“This acquisition is in line with L’Oréal’s digital acceleration strategy to provide the group’s 34 [...]
Fri, Mar 16, 2018 Source: Beauty News
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