Beauty News

Today’s technology allows users to virtually apply makeup, view what cosmetics procedures will look like and even offer skin-care suggestions. Now, Perfect365 Inc. has partnered with Hot Tools to give consumers a virtual avenue to experiment with its tools to create hairstyles. Hot Tools and Perfect365 offer an app where users [...]
Sat, Aug 19, 2017
Source: Beauty News
When it comes to beauty, some women have to fake it. Social media has fueled growth of surgical and non-surgical procedures as consumers search for selfie-worthy perfection. According to data from the American Society for Aesthetic Plastic Surgery, Americans shelled out more than 
$15 billion on surgical and nonsurgical procedures last year, [...]
Fri, Aug 18, 2017
Source: Beauty News
Calling all micro-influencers: Maybelline New York is seeking the next big YouTube stars. The L’Oréal-owned brand has teamed with one of the video platform’s most-watched beauty influencers — Nikkie de Jager, 7.4 million subscribers and some 580 million views to date — for its latest influencer play, a YouTube series for [...]
Fri, Aug 18, 2017
Source: Beauty News
The Indie Beauty Expo is growing into more than just a trade show. The business, which launched in 2015 with a one-day expo, has expanded to multiple cities with a set of new offerings — including a full day of indie beauty education and its own publication. IBE’s geographic expansion — which [...]
Fri, Aug 18, 2017
Source: Beauty News

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